CREATIVE PRACTICE RESEARCH GROUP
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UTS RESEARCH GROUP RE-BRAND
UNIVERSITY GROUP PROJECT
LIVE CLIENT 2022
BRIEF:
Re-establish the Creative Practice Research Group at UTS with a new adaptable identity, assets and website that sets them apart from other research groups.
A dynamic brand identity for the UTS Creative Practice Research Group (CPRG) that aimed to improve visibility, invite curiosity and educate about the power of creativity in research practice. It supplied coherency across their website, socials, advertisements, presentations and other branding material.
The branding centred around the core concept of translating stories, uncovering narratives and shaping memory. It utilised both hand generated text and mark-making, as well as more structured assets that played further into the integration of creativity and academia.